Intimate wellness brand INTIMINA recently released Period Crunch, a unique uterus-shaped breakfast cereal that also colors milk red.
Did you know that 82% of people are unable to correctly identify where the uterus is? That probably has a lot to do with the fact that we rarely talk about the female uterus, at least when compared to other, more well-known organs, like the heart or the liver. Well, Intima, a company that specializes in menstrual products, such as environmentally-friendly period cups and Kegel muscle training devices, would like to change that, and they’re going about it in an interesting way. Last month, the company announced its latest product, Period Crunch, a breakfast cereal that’s supposed to act as a conversation starter about menstruation in the average home.