Storm, an eight-year-old Haflinger mare from the Netherlands, has become a star on social media networks like Instagram thanks to her long, wavy locks.

24-year-old student and entrepreneur Naomi Beckers bought Storm from her previous owner two years ago after falling in love with her incredible hair, which interestingly, closely resembles her own blonde, curly locks. The gorgeous mare hand’t had her hair cut since she was only two-years-old, and she already had a decent number of social media fans when Naomi got her. So she decided to set up a new Instagram account where Storm’s human admirers could follow her progress, but never imagined it would become so popular. Storm’s Instagram now has nearly 35,000 followers, making her one of the most popular horses on the photo-sharing social network.

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“Relax We Post” is a new service offered by Swiss hotel chain Ibis Hotels to guests who want to take a break from social media and enjoy their holiday, but still keep their accounts updated. All they need to do is share their Instagram login details with the hotel’s “Instagram sitters” who will post photos and stories on their behalf and even reply to comments.

Instead of focusing all their attention on taking cool photos to post on Instagram, social media addicts staying at one of the 17 Ibis hotels in Zurich and Geneva will be able to enjoy their vacation while Instagram sitters do all their work for them. For the Relax We Post service, the Swiss hotel chain teamed up with  with over 10 well-known influencers, including Anna Maradan, Cristina Gheiceanu, Pascal Erband and Elay Leuthold, who will login into guests’ Instagram accounts and post high-quality photos, cool Stories as well as reply to comments.

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A 12-year-old boy from Thailand has managed to reach celebrity status and make enough money to build his family a new house by showing off his makeup and cross-dressing skills on Instagram.

Nes (@nes_tyyy), a boy from Thailand’s Phang-Nga province, reportedly started playing with his mother’s makeup at a very young age, but instead of discouraging him, his parents not only supported his hobby, but also started giving him tips. Today, the 12-year-old boy has over 280,000 fans on Instagram alone and is able to support his family by posting makeup tutorials and photos of himself cross-dressing as a girl on the popular photo sharing platform. He recently made news headlines all over Asia after posting a photo of the new house he managed to build for his parents.

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Social media promotion has become so important nowadays that businesses are offering freebies to anyone with a certain following on popular social networks. Case in point, this Milan-based restaurant that offers free sushi to people with a bit of clout on Instagram.

Matteo and Tomaso Pittarello, the owners of the “This Is Not a Sushibar” restaurant in Milan, are well aware of the potential of social networks like Instagram, and they’re more than willing to give away some sushi, if it means getting some exposure. At their restaurant, people have the classic payment options – cash or card – plus a novel one, paying in Instagram followers. The idea is pretty simple, the more followers you have, the more you can eat without having to spend a cent.

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Naz Mila, a young reality TV and social media star from Azerbaijan, recently attracted international media attention, after posting a photo of a huge tattoo on the side of her body. Just take a good look at it and you’ll understand why.

Just in case the font is giving you trouble, the black ink tattoo running down the side of Naz’s body reads ‘I can judge a single god with my wrongs and wrongs‘. Doesn’t quote sound like the kind of thing someone would permanently have inked on their body, does it?

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Some people work years to build a following on social media, but one Japanese baby managed to get a following of over 70,000 people on Instagram in just a couple of months thanks to her luscious hair.

@BabyChanko’s is certainly not the first baby to have been born with a full set of hair, but hers just kept growing longer and thicker with each day. When she was four months old, her mother decided to set up an account where she documented the girl’s amazing set of hair. It became known as a ‘hair diary’ and gained around 40,000 followers in no time at all. That number has almost doubled in the last few days, as photos of BabyChanko went viral and have been doing the rounds online.

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Coby has only been on Instagram for three years, but he already has over 1.2 million followers. Those are A-list celebrity numbers, but Coby isn’t even human, he’s a cat.

Rebecca Schefkind, Coby’s owner, created his Instagram page in June 2015, as a joke. It didn’t take long for people to notice his beautiful blue eyes, and after his follower count reached 150,000 in just a few months and companies began offering free her free cat food for promotion, Schfkind started taking Coby’s Instagram success seriously. Today, he’s probably the most successful cat on the social network, and according to his fans, the most beautiful as well.

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Monika Falčik, a 22-year-old makeup junky from Lithuania, has been getting a lot of attention on social media lately for her impressive optical illusions, using face paint and makeup to make her face look warped, sliced or detached from her head.

Falčik has been getting some attention on Instagram for a while now, by posting mainly makeup and travel related photos, but her number of followers skyrocketed once she started posting facial optical illusions, late last year. It all started on Halloween, when Monika decided to use some of the tricks she had learned watching makeup and special effects tutorials on YouTube to give herself a creepy look for the holiday. She got huge feedback from her Instagram followers, and she’s been treating them to various optical illusions ever since.

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A Russian woman has left her husband after she recognized the view from her bedroom window in a photo on another woman’s Instagram account and realized that he was cheating on her.

Yulia Agranovych, a former model turned pediatric dentist, from St. Petersburg, was browsing through her Instagram feed one morning, when she noticed a familiar sight in a photo posted by a certain Vlada Abramovich. It was the same view she admired daily from her bedroom window, so she continued looking through other woman’s gallery and discovered several images of her husband, Nazar Grynko. Yulia decided to confront him about the photos.

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Some people can barely make a living working 9-to-5 jobs, but that’s definitely not the case of Jessica Gould, a 32-year-old woman from a small town in Ontario, Canada, who makes upwards of $70,000 by taking photos of her feet in various positions and posting them on Instagram.

Gould discovered the lucrative albeit unusual source of income completely by accident. While casually searching for a hobby to fill her free time, the young Canadian came across a local job ad for female foot fetish models. She scoffed at the idea that anyone would be interested in her feet, but some part of her was curious and intrigued by the idea. So she had some professional photos of her feet taken and started posting them under the name that became her alter ego, Scarlet Vixxen. It didn’t take long for her to realize that she had accidentally discovered a virtual gold mine.

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Inspired by popular Instagram accounts like ‘Rich Kids of Instagram’ or ‘Luxury Kids of Instagram’, as well as social media stars like Gianluca Vachi and Dan Bilzerian, people who can’t actually afford to fly on private jets are renting them on the ground for professional photo shoots, just so they can post their own lavish lifestyle photos on Instagram.

Just because you don’t have tens of thousands of dollars to spend on renting a private jet doesn’t mean that you can’t make your social media friends turn green with envy. With just a few hundred dollars, you can actually rent a luxurious Gulfstream G650 aircraft for a couple of hours and have a team of professional photographers and makeup artists create the illusion that you are actually living a life of luxury. You can then post the photos on Instagram and sit back as your friends and fans drool over them.

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Miquela Sousa, or @LilMiquela, as she’s known to her fans, behaves like your typical Instagram influencer. She posts lots of selfies, attends the hottest parties and events in her city, promotes designer clothes and generally strives to create the illusion of a perfect lifestyle. There’s just one thing that makes her special – she’s not a real person, but a very realistic-looking computer-generated model.

@LilMiquela only set up her Instagram account last year, but she already has over 250,000 fans, called “Miquelites”, who like and share her every post, complimenting her on her beauty, makeup skills, and sense of style. Miquela keeps them coming back by regularly posting new content and engaging them in the comments section, thanking them for their kind words and even swapping makeup tips. She does everything a human social media star would do, but she’s not human, we don’t think.

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Some people spend a fortune trying to keep themselves looking young, but one Polish social media star admits he only found success after making himself look at least 10 years older than he actually is. Meet Pawel Ladziak, aka “Polish Viking”.

Pawel often gets mentioned as one of the hottest-looking men over 40, and admits that some people who see his photos think that he’s around 60-years-old. And who can blame them? After all, he must be pretty old for his hair to have gone completely white, right? Well, Pawel Ladziak is only 35-years-old, and dyes his hair and beard white frequently in order to maintain this older look. And for good reason, as he credits this transformation for his social media success.

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They say posting new and interesting photos is a surefire way to success on Instagram, but one German man is proving that content doesn’t always matter. Rapper Maxim Kaizett has been posting the same picture of himself every day for a month, and the number of followers on the popular social network skyrocketed.

Maxim Kaizett, a member of the German hip hop group K.I.Z., only set up his Instagram account at the beginning of last month, but he already has over 40,000 followers. That’s not very impressive for a celebrity, but Maxim’s profile is a bit different. While stars usually flood their pages with new content to keep their fans satisfied, this guy only posts one photo a day, and it’s the same photo every day.

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Reaching stardom on popular social networks like Facebook or Instagram is relatively easy when you’re a successful artist or athlete, but you can also make it big if you’re simply a very attractive person, or if you’re obscenely rich. But how does a 20-year-old average girl from Warsaw, Poland who posts fairly unimpressive photos of her day to day life get over 100,000 followers on Instagram without even showing her face?

That’s the big misery surrounding Natalia Gutkiewicz’s success story. In the three years since she’s been on Instagram, Natalia has made just 443 posts – pretty low compared to other Instagram stars – which have however attracted 101,000 followers. So how did she do it? Well, the 20-year-old believes that it has to do with the fact that she has never shown her full face in any of her posts. Yes, you can sometimes see one of her eyes, her lips, the back of her head, but nobody actually knows what she looks like. She’s usually the one taking photos of her friends, as she considers herself a narrator, and her Instagram account a view of the world through her eyes, but in the few photos she appears in, you never get a good look at her face.

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