Four-year-old Fedya, a gray rescued cat from Russia, has become a social media sensation thanks to his funny permanently startled look.

When Fedya’s owner, Natalya Zhdanova, found him in her backyard in 2020, she had no idea he would one day become an Instagram star with over 300,000 followers. At the time, she wasn’t even sure he would survive. He had been born with a coordination issue and struggled to move around, but as he grew, his condition improved, and before long he was behaving like a normal cat, although he didn’t really look like one. Natalya claims she didn’t really notice his unusual looks, but her friends always seemed amused by Fedya’s constantly startled appearance, and she reluctantly started posting photos of him on social media. The rest, as they say, is history.

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Emily Pellegrini has only been on Instagram for four months, but she already has nearly 150,000 fans showering her with compliments and date invitations. Only she’s not a real person…

AI-generated social media influencers are on a tear these days. A couple of months ago, we featured Aitana Lopez, aka Fit Aitana, a Spanish model who had amassed a following of around 110,000 people on Instagram in four months despite only existing in the digital world. She was the creation of a communication agency, but she looked just like a real person. It turns out that she was only one of many hyperrealistic digital avatars taking social media by storm and making their creators fortunes in advertising, sponsorships and paid personalized content. Emily Pellegrini, a digital model based on the guidelines of ChatGPT, has been getting a lot of attention in the media recently, sparking controversy in the process.

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Seo Yoo A is an Instagram influencer who rose to fame thanks to her doll-like features enhanced with not-so-subtle digital editing tools and filters.

It’s no secret that Instagram is full of young, attractive influencers who use their God-given or surgically enhanced assets to build a fanbase and gain popularity, but South Korea appears to have launched a whole new trend – digitally enhanced models who aren’t afraid to go all out with the editing. Last week, we featured Shasheile, an influencer whose photos were so heavily edited that people actually found them refreshing, but it turns out she is not the only one using this unusual social media technique. Seo Yoo A is another rising Instagram star whose conspicuous use of Photoshop and other editing tools has won her hundreds of thousands of fans.

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Chichibugahama Beach is a popular tourist destination in Mitoyo City, Japan which rose to fame thanks to photo-sharing social media platforms like Instagram.

If you ever find ourself doubting the power of social media, just remember the story of Chichibugahama Beach. A once obscure seaside destination in Japan’s Kagawa Prefecture, this place turned into a magnet for Instagram influencers virtually overnight. It all started in 2016 when authorities in Mitoyo City organized a photo competition to boost local tourism. One of the most eye-catching entries featured two children reflected in the shallow waters of Chichibugahama, and the visual effect was so stunning that the idea of using this mirror effect as a tourist draw turned into a marketing success story.

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Egor Onopko, an up-and-coming blogger from Vladivostok, Russia, managed to attract a lot of media attention and make some nice pocket money by turning the right side of his neck into advertising space for interested individuals and businesses. No one really believed Onopko, who goes by “onokonda” on social media, would go through with the idea when he first announced it on Instagram, but last week, he posted visual proof that he had gone through with it, adding that he made around 1 million rubbles ($13,500) from the 10 sold advertising spots.

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Colombian male model and influencer Yeferson Cossio recently shocked his millions of followers by showing off his new boobs, after undergoing a breast implant procedure as a challenge to himself.

Cossio, who has an impressive following on multiple social media platforms, like Instagram, Facebook and TikTok, specializes in pranks and edgy content, but even his most loyal fans were surprised by his latest stunt. Last month, the young model announced that he had made an interesting bet with his brother-in-law, fellow influencer Jhoan López. He had to reach the 3 million follower mark on Instagram in a certain period of time, and if he lost, he had to get breast implants. If he made it, than López had to get silicone implants. In the end, both men got boob jobs.

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If you want to make it as a glamour influencer on social media, you have to look the part, and one way to achieve that is by using fake books as decorations.

French Instagram superstar Maddy Burciaga has come under fire for allegedly promoting fake expensive books are the perfect props to decorate one’s home. In an Instagram story, the 27-year-old shows off fake copies of Chanel and Yves Saint Laurent books, adding that the real books are quite expensive in bookshops and boutiques. But if you’re not actually interested in reading the books, but just want to show off to your followers, you can just get these blocks of cardboard that look like books, for just a fraction of the price. Her promotional campaign didn’t go as planned.

Burciaga, who rose to fame after appearing on a number of French television shows, like “The Angels”, or “The Villa of Broken Hearts”, commands a following of over 2.4 million people on Instagram alone, so her Insta story quickly went viral, and garnered generally negative reactions.

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A number of popular TikTok and Instagram influencers have been exposed for faking their luxurious lifestyle by renting a Los Angeles studio designed to look like the inside of a private jet.

Reports of wannabe social media celebrities faking their posh lifestyles have been making headlines for years, and faking flights on private jets isn’t new either. A few years back, a Moscow-based company went viral for renting private jets by the hour to influencers wanting to impress their followers, only the gam has come a long way since those days. It turns out that there are now full-blown studios designed to look like private jets, complete with the appropriate lighting, and several notable influencers have been using them to deceive their fans.

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While most Instagram users strive to take the most stunning photos possible to impress their friends and followers, one man has been using the popular social network to post snaps of his forehead…

Georgios Schieich, a 25-year old Greek man living in Malta, has one of the most intriguing profiles on Instagram. That’s not because he posts the most impressive photos, but because the vast majority of his pics are of his forehead or parts of it. I’m pretty sure Georgios’ is not the only offbeat Instagram page out there, but what’re really surprising is that he’s been at it for six years and has no intention of stopping until he hits the 10 year mark, at least.

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Alexis Stone a makeup artist so skilled that he can virtually transform into anyone, including male and female celebrities, movie characters and historical figures.

Elliot Joseph Rentz, aka Alexis Stone, is a drag queen and online influencer from Manchester, UK who rose to fame for his talent of using makeup to transform into various pop icons, from Leonardo DiCaprio to Adele. Some of his impersonations are so good that most people think his photos are digitally altered, but the artist swears that it’s all in the makeup and the careful mimicking of stars’ facial expressions.

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After using her face for stunning make-up illusions that left people scratching their heads, Instagram superstar Mimi Choi is focusing on other body parts, primarily her arms and legs, with similar results.

A former schoolteacher turned makeup artist, Vancouver-based Mimi Choi took social media by storm three years ago with her incredible optical illusions. Using makeup, body paint, mountains of patience and innate talent, Choi managed to turn her face into a canvas for all sorts of trompe l’oeil artworks that fascinated millions of people around the world. It’s no wonder that she boasts over 1 million followers on Instagram alone, as her account is definitely one of the most attention-worthy on the popular social network.

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A video of 7-year-old fitness sensation Brodie Bowen dead-lifting a 43kg barbell with impressive determination has sparked a heated debate on social media, with some praising her dedication and other expressing worries about her health.

Brodie, who is the daughter of fitness instructor and Instagram influencer Jes Bowen, has been following in her mother’s footsteps from a very young age, and has been showing remarkable progress lately. In of the recent videos her mother posted on social media, Brodie can be seen dead-lifting a 94-pound (43kg) barbell under the watchful eye of her father, Jordan. The impressive video was picked up by the popular House of Highlights Instagram page which shared it with its 17.7 million followers, causing it to go viral. While some declared their admiration for the young fitness enthusiast, others expressed concern for her health.

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Moo, a 7-month-old Dachshund from Florida, has a head that doesn’t quite match the rest of his body. He has the black and brown head of a Dachshund, but below the neck he is all Dalmatian.

One look at Moo and it’s easy to see why many people assume that he is wearing some sort of costume or pajamas the first time they see him. His unique look is not the consequence of some mysterious condition, he was just born like that, and he’s actually a healthy and happy little dog. With over 21,000 followers on Instagram alone, Moo is also on his way to becoming an Instagram influencer.

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Benny Harlem is not only one of the most successful hair influencers on Instagram, but he’s also a Guinness Record holder, for the world’s tallest high-top fade.

California-based male model and artist Benny Harlem rose to fame in 2016, when photos of his impressive afro hairstyle went viral on social media. The fact that his daughter Jaxyn, who obviously inherited his hair genes, also featured in most of these photos only made them more popular. Harlem has always been a promoter of natural hairstyles and he has instilled the same kind of love in his daughter from a very young age. To maintain their regal locks looking fresh, Benny says that he and Jaxyn only use natural shampoo that they make at home, using natural ingredients.

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Robin Lachhein, 31, and Judith Schneider, 30, a couple from, Germany, have a very interesting hobby – they travel around the world to recreate iconic movie scenes in the exact same locations they were filmed at.

Robin and Judith met at a friend’s party 10 years ago, and they’ve been visiting famous film locations for the last six years. At first it was just a personal hobby they kept for themselves, only posting photos they took around their home, but then friends started noticing them when they came over and praising their talent for recreating iconic scenes. Instagram had been gaining popularity, so they started their very own page, aptly named ‘Secret Famous Places’, which has gained tens of thousands of followers.

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