Chichibugahama Beach is a popular tourist destination in Mitoyo City, Japan which rose to fame thanks to photo-sharing social media platforms like Instagram.
If you ever find ourself doubting the power of social media, just remember the story of Chichibugahama Beach. A once obscure seaside destination in Japan’s Kagawa Prefecture, this place turned into a magnet for Instagram influencers virtually overnight. It all started in 2016 when authorities in Mitoyo City organized a photo competition to boost local tourism. One of the most eye-catching entries featured two children reflected in the shallow waters of Chichibugahama, and the visual effect was so stunning that the idea of using this mirror effect as a tourist draw turned into a marketing success story.
