South Korean beauty brand Innisfree has attracted a lot of criticism after a bottle labeled as being made of paper turned out to be plastic simply wrapped in thin cardboard.
Innisfree, a company that specializes in naturally-inspired beauty products, apparently didn’t expect anyone to actually check if the bottle for its face serum was actually made of paper, as suggested by the texture of the packaging and the “Hello, I’m paper bottle” branding printed on it. Only someone did check, slicing open the thin cardboard only to find a regular plastic bottle inside. This person posted photos of their discover on a Facebook group called “No Plastic Shopping,” and it didn’t take long for them to go viral.
