Who knew watching and listening to a bartender chop block of ice into translucent jewels with a santoku knife could be so satisfying?

A Tokyo bartender recently got his five minutes of online fame after a video of him carefully turning blocks of ice into beautiful jewels went viral on Twitter, getting over one million views. It doesn’t sound like anything remotely interesting, but I spent close to an hour today just watching him slice the ice into almost perfects cubes and then cut the corners and sharp edges to create these crystal-like cubes for his patrons.

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Most people are happy to use regular, homemade ice cubes in their drinks. But there is actually such a thing as a perfect, ‘luxury’ ice cube, available to those who can afford it. It is supposed be healthier and last longer than those measly chunks of ice we have lying around in our freezers.

The concept of healthy ice, I must say, sounds ridiculous. And so does the price – a whopping $325.50 for a bag of 50 cubes. That sure is a lot of money for frozen water, don’t you think? But according to the manufacturers, Gläce Luxury Ice Co, these cubes are definitely worth the dough, because they provide ‘minimum dilution and maximum cooling’. Their luxury ice is also tasteless, which allows consumers to ‘maximise the beverage experience’ at high profile parties and events.

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