Most people could probably spend a whole year just looking at IKEA’s 2018 catalogue and still not remember all the details in its 328 pages. But then again, Yaanja Wintersoul is not most people, she is a two-time World Memory Champion so she only needed one week to accomplish the seemingly impossible task.
23-years-old Yaanja Wintersoul says that there’s no such thing as a photographic memory, and that it’s all about training your brain to memorize tiny details that most of us forget almost instantly. She knows what she’s talking about, too. Not only has she won the World Memory Championship twice, set a the world record for the the largest number of names and faces ever memorized by a person, but she’s also become IKEA’s “human catalogue”, memorizing most of the details in the company’s 328-page 2018 catalogue in only a week.
