Dutch beer company Heineken recently teamed up with sneaker designer and customizer Dominic Ciambone, aka The Shoe Surgeon, to create a special sneaker with beer-filled soles.
To celebrate the launch of Heineken’s newest product, Heineken Silver, the Dutch brewer commissioned The Shoe Surgeon to create a sneaker that embodied the identity of their smooth, easy-to-drink new beer, and he delivered. The so-called “Heinekicks” feature the company’s iconic color scheme – green, white and red – as well as the Heineken logo, and handy bottle openers built into the tongues. But what really sets them apart from any other sneakers is the liquid floating in their transparent soles – actual Heineken Silver beer.
