Johnnie Walker Whisky and Harris Tweed Hebrides, two of Scotland’s most iconic brands, teamed up with Heriot Watt University to create a new smart fabric that permanently smells like whisky. Because who doesn’t want their clothes smelling like booze all the time, right?
Recently launched in Berlin, the smelly fabric is said to have key notes of malt, vanilla, red fruits and dark chocolate tones, which closely resemble the aroma of Johnnie Walker Black Label. “The unique scent, inspired by the nose of our liquid, echoes the masterful whisky production process. The key notes of rich malt, golden vanilla, red fruit and the trademark dark chocolate tones have been layered onto the fabric to achieve the unique final nose and finish of the Johnnie Walker Fabric of Flavour”, the famous spirit maker declared in a press release. The colors of the fabric match the colors of the Johnnie Walker label (that is, black, gold, and off-white).
