Italian luxury fashion brand Gucci has sparked controversy with its new line of products for Fall 2020, which includes distressed jeans with what looks like grass stains on them.
Distressed jeans have been around for a long time, but fashion companies have been pushing the envelope in this area for a while now. Back in 2017, fashion retailer Nordstrom made news headlines for selling jeans caked in fake mud for a whopping $425 and the Onomichi Denim Project boutique has long been selling premium jeans that have been pre-worn by someone for at least a year. Now, Italian fashion house Gucci has released a pair of jeans and a pair of jeans overalls “specifically treated for a stained-like, distressed effect” They cost $765 and $1,400 respectively…
