7-year-old Max Alexander has been creating dresses since he was 4 and he insists that he was iconic Italian designer Guccio Gucci in a past life.

Most 7-year-old boys probably don’t even know who or what Gucci is, but Max Alexander, a fashion design prodigy from the US, not only knows all about the famous Italian designer, he claims to have been him in a past life. The boy’s mother, Madison, said that he revealed his passion for women’s fashion one evening in 2021, while they were all at the dinner table. He requested a mannequin to display his creations on, and after Madison made him one out of cardboard he started working his magic displaying incredible talent. At an age when other kids are just learning how to read and write, Max is a seasoned fashion designer with clients like Sharon Stone on his resume.

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Italian luxury fashion brand Gucci has sparked controversy with its new line of products for Fall 2020, which includes distressed jeans with what looks like grass stains on them.

Distressed jeans have been around for a long time, but fashion companies have been pushing the envelope in this area for a while now. Back in 2017, fashion retailer Nordstrom made news headlines for selling jeans caked in fake mud for a whopping $425 and the Onomichi Denim Project boutique has long been selling premium jeans that have been pre-worn by someone for at least a year. Now, Italian fashion house Gucci has released a pair of jeans and a pair of jeans overalls “specifically treated for a stained-like, distressed effect” They cost $765 and $1,400 respectively…

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The first thing you expect to be able to do when buying a swimsuit is swim in it, but that doesn’t apply to the Gucci Logo Swimsuit, a $380 designer swimsuit that the company specifically states should not come into contact with chlorine.

The high-end one-piece swimsuit features Gucci’s iconic logo across the bust, cross-over straps, and has a vintage air to it that would have surely made a splash at the pool. But since it’s made of 80 per cent nylon and 20 per cent elastane, two materials that just don’t get along with chlorine, you don’t want to be caught anywhere near a pool in this swimsuit. And Gucci is very upfront about the whole ‘swimsuit you can’t swim in’ thing, to the delight of social media:

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