Grigory Mamurin, grandson of Russian multi-millionaire Igor Neklyudov, is making waves for his bizarre display of wealth. The 16-year-old made a video of himself asking people to perform humiliating tasks like stripping in public and drinking his urine in exchange for huge sums of money. Most people walked away while some accepted the challenge, but one man was so angered by the suggestion that he punched the rich kid in the face.
The short video, shot in Moscow’s Gorky Park, has gone viral with over one million views on YouTube. It starts with Grigory sitting in his expensive Mercedes limousine, talking to his audience. “Today we have come to Gorky Park in order to find out how much humiliation people are ready to experience for the sake of money,” he says.