A Tata Nano, which usually sells for $3,000 has been converted into one of the most expensive cars in the world, after it’s been plastered with $4.6 million worth of gold and jewelry.
The Nano was a welcome innovation designed to bring affordable transportation to Indian masses, and though it may not have all the features we’ve grown accustomed to in the western world, the tiny car achieved its goal. But there is nothing affordable about Tata’s latest publicity stunt for the Nano – they’ve teamed up with Titan Industry-owned Goldplus jewelry chain and decided to create the most expensive Tata Nano ever. After covering it with kilograms of gold, silver and jewelry, the price of the world’s cheapest car went from $3,000 to $4.6 million. Now that’s quite a makeover.
