American tire manufacturer Goodyear once created tired illuminated car tires that glowed from the inside thanks to multiple lightbulbs.
In the early 1960s, Goodyear employees William Larson and Anthony Finelli worked together to create the world’s first neothane automobile tires. Neothane was just a fancier name for urethane, the chemical compound invented three decades earlier by German chemist Otto Bayer. Unlike traditional tires, which required multiple layers of rubber as well as fabric and a laborious process to manufacture, neothane tires were grippy, squishy, responsive and easy to make. But the advantages didn’t end there. Neothane tires were also translucent, could be dyed in various colors, and, as Goodyear demonstrated, they could even be fitted with lights for a unique visual effect.
