A new bar in Melbourne is dedicated entirely to the balding and temperamental Seinfeld character George Costanza. ‘George’s Bar’, located in the north-east suburb of Fitzroy, features Costanza-inspired decor, including posters and quotes. A sign outside the bar even encourages patrons to ‘Be more like George’.
The owners came up with the idea because they like Seinfeld and couldn’t get over how perfect George was as a bar theme. “I think he is probably the most suited of any of the characters,” explained co-owner Dave Barrett. “His humour is fairly dark and dry and fits in with a bar, it probably works more than any of the other characters would.”
“Also, when we were developing this new venue, one of the names we came up with was George’s, and we to some extent worked backwards on ways to market that and so to some extent that is where George Costanza came into it as well,” he added. Their marketing strategy has apparently worked – barely two weeks after opening, stories about the quirky theme have gone viral online.
