Inspired by the growing trend of photographing your food and sharing the photos online before tucking in, a Tel Aviv restaurant has launched a special program that allows patrons to take the best food photos possible. Called “Foodography”, the unique concept relies on color-coordinated dishes, perfect lighting and custom-designed plates that either spin around to offer different photo angles, or come with a smartphone holder, to make the photos worth sharing on sites like Instagram or Pinterest.
“We wanted to reconnect with a new generation of customers – youngsters who connect with food through the lens of a smartphone,” said a spokesman for Carmel Winery, the company that developed the concept along with Baumann Ber Rivnay advertising agency.
