Emily Pellegrini has only been on Instagram for four months, but she already has nearly 150,000 fans showering her with compliments and date invitations. Only she’s not a real person…
AI-generated social media influencers are on a tear these days. A couple of months ago, we featured Aitana Lopez, aka Fit Aitana, a Spanish model who had amassed a following of around 110,000 people on Instagram in four months despite only existing in the digital world. She was the creation of a communication agency, but she looked just like a real person. It turns out that she was only one of many hyperrealistic digital avatars taking social media by storm and making their creators fortunes in advertising, sponsorships and paid personalized content. Emily Pellegrini, a digital model based on the guidelines of ChatGPT, has been getting a lot of attention in the media recently, sparking controversy in the process.
