Einstein Café, a popular coffee chain operating in several middle-eastern countries has come under fire for sparking a controversial trend of replacing paper cups with baby bottles.
It all started with Einstein Café, a dessert chain with branches in countries like the UAE, Kuwait or Bahrein. One day, allegedly inspired by pictures of trendy-looking bottles shared on social media, it changed the paper cups it usually served its drinks in with plastic baby bottle complete with transparent silicone teats. No one expected the change to have a huge impact on the business, but according to company management, everyone wanted to try the new bottles, even calling to book tables in advance.
