A new restaurant in San Francisco is making headlines for entirely doing away with human staff. Instead, customers at ‘Eatsa’ directly send their orders to the kitchen through iPads. When the meal is ready, it will appear through a small glass compartment. Although there are real people working behind the scenes, patrons don’t have to interact with any of them.
It’s a radical alteration from the traditional model of dining out, but Eatsa owners feel that San Franciscans are ready for the change. They did have concierges in red shirts on the opening night late last month, to help customers place their order, but the restaurant is now fully automated, with no sign of staff anywhere – no cashiers, no waiters, no maître d’. Customers jokingly call it the “robot restaurant”.
It might sound rather inhospitable, but the restaurant, located in the Financial District, has is so far proving a success. “We are producing food at an incredible rate,” co-founder Tim Young said. “And we’re creating a new kind of fast food experience. What we’ve designed creates a sense of mystery, creates a sense of intrigue.”