Looking for an original business idea? How about renting out expensive things to poor couples to show off as dowry during their wedding? A Thai company has been doing just that for the past three months, and business has been booming.

Chiang Mai-based special event company Romantiese has been making news headlines in Thailand for their newest service – a dowry rental option for couples who can’t afford to properly honour their parents on their wedding day. Known as “sin sod”, the dowry system is still very deeply rooted in Thai culture, and considered both a of honoring your bride’s parents for raising their daughter well and proof that you are financially capable of starting a family. Unfortunately, not everyone can afford to have stacks of cash and gold bars on display at their wedding, which is where Romantiese comes in.

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A Thai woman who got stood up at the altar by her boyfriend of six years is now suing him for moral and financial damages. In his defence, the man said he never showed up at his own wedding because he couldn’t afford to pay the dowry set by her family.

26-year-old Boonyang Sawatdee and his long-time girlfriend, Arunee Jaengkrachang, 24, were supposed to get married in the bride’s home village of Khao Din, Thailand’s Kabin Buri district, on October 22, but the groom never showed up. The day before the wedding, the couple met with the bride’s parents to make the final preparations for the wedding party and the groom showed no symptoms of “cold feet”, but on Sunday morning, he failed to show up at the agreed time, and so did all of his relatives, which really made everyone suspicious.

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