Dolce & Gabbana Launches Fefé, a $108 Perfume for Dogs

Italian fashion label Dolce & Gabbana is taking the canine perfume world by storm with Fefé, an “olfactory masterpiece” created by a master perfumer that will leave your pooch smelling like a million bucks.

Priced at an eye-watering €99 ($108) per 100 ml, Fefé comes in a “sleek green lacquered glass bottle, adorned with a vibrant red metal cap and a precious 24-carat gold-plated paw.” Smell-wise, it features “the cocooning and warm notes of Ylang, the clean and enveloping touch of Musk, and the woody creamy undertones of Sandalwood.” Inspired by D&G founder Domenico Dolce’s “unconditional love for his loyal dog Fefé,” the new designer perfume for canines is safe pet cosmetics certified, approved by vets, safety tested, and “enjoyed by dogs.”

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