To make its newest romance video game stand out from the competition, a Japanese company is giving users the chance to marry their virtual girlfriends in a real life wedding ceremony, with the help of VR technology.
At first glance, Niitzuma LovelyxCation is a romance and dating simulator like many others in Japan. It lets players court one of three anime protagonists – Yuki Isurugi (long black hair), Aiko Kurihara (short brown hair), or Nono Naruse (blond hair) – and eventually get married to them, but in order to make the illusion of a virtual marriage more believable, it plans to organize a real-life wedding for the “grooms” in an actual chapel, where they can exchange vows with their cartoony betrothed.