Several Swiss prisons have painted their jail cells in a color called “Cool Down Pink” as a way to curb prisoners’ aggressive behavior and even though the measure was adopted by other European countries in recent years, there are those who find the measure degrading and manipulative.
It’s a known fact that colors have a significant influence on our mood. It is said that red can stimulate our appetite, which is why you’re more likely to see it used in restaurants, as opposed to blue, which apparently suppresses the appetite. Every color is associated with various emotions which as a whole can influence our moods. For example, pink is usually associated with happiness and compassion, but also weakness and femininity. And that’s what makes it so controversial. Psychologists have long argued that it can have a calming effect on people, but using it in the penal system has also been described as humiliating, gender stereotyping and manipulative.
