With tourism at an all-time low, a struggling Japanese railway operator is trying to avoid going under by selling canned stones from its railway tracks.
Founded in 1923, the Choshi Electric Railway company, in Japan’s Chiba Prefecture, had to overcome adversity several times during its 97-year history, but the situation has never been more dire than it is now. The railway operator relies on tourism to support its operations, but with the novel Coronavirus wreaking havoc all over the world, business has never been worse, so management had to come up with alternative ways of generating income. Among these, starting a YouTube channel and selling canned stones have been proving unusually successful.
