Andy Huot, a mechanical engineer from Louisville, Kentucky, spends his free time looking for recognizable shapes in bags of Cheetos Cheese Curls. Over the past year, he has spent hours opening bag after bag of the high-calorie snack, examining each nugget of puffed corn with the concentration of a museum curator. He takes photographs of all his exciting finds and shares them on Instagram for his 40,000 + followers to see.
It all started last October, when Andy was working on an invention at home. He got hungry, so he simply grabbed a bag of Cheetos and dug right in. Because his ‘creative mind’ was already at work, he began to spot seemingly ‘humanoid’ pieces. Intrigued, he clicked a few photographs with his phone and shared them with his friends and family who found it very funny.
So he set up ‘Cheese Curls of Instagram’, an account where he only posts ‘pictures of Cheetos that resemble things’. Within hours, he began to get hundreds of likes and comments. “I didn’t expect this response,” he admitted. “It motivated me to keep going to try harder.” So he did just that. By the end of last year, he had amassed a huge following with comments like: “this is the most unique and epic page on Instagram”.