Contests and competitions have been used for a very long time now as a marketing tool. Some of these competitions have been quite unusual. But it doesn’t get more unusual than this – a championship for paint-watchers!

The paint-watching championship is being organized by Localtraders.com, an online resource for finding reliable local tradespeople in the UK. Normally, the website works by having people submit details of a job they need done, and several tradespeople bid over the project. Now, they’ve come up with this innovative idea to attract new customers. The “Watching Paint Dry Championships”  is truly a test of patience, mental strength and physical endurance. The way it works is that interested participants should send in a photograph of themselves watching paint dry, along with the longest time they’ve stared at the wall of paint without looking away. They’re also asking for a short write-up about your favorite paint color and why you like it.

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Taking a  nap in a public, surrounded by strangers isn’t very easy, but Spain’s first National Siesta Championship was a succes and it was aimed at reviving this tradition of afternoon sleep. With all the demands of modern life, this old Spanich custom is slowly dying and something had to be done to prevent this.

The competition was attended by hundreds of people who were connected at pulse monitors for 20 minutes, which is the optimal duration for an afternoon sleep.  The contestants were judged according to the amount of time they slept in the 20 minutes granted to each. Points were also given for unusual positions during sleep, funny and eye-catching PJs and, of course, lots of points for snoring. The winner of the inaugural round was a 47-year-old construction worker who managed to doze off for a whopping 18 minutes of the total 20. Judging by his line of work, I don’t think the noise and being outdoors bothered him much.

The nine-day competition is taking  place in a shopping center in Madrid and is set to end on October 23rd. Winners receive various gift certificates to use in the shopping center. When theNational Siesta Championship ends, the contestant with the most points will receive a certificate worth 1,000 euros.

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