It’s not uncommon for Mexican parents to give their children unique, extravagant names, but even by these standards, the name Zero Zero Three stood out like a sore thumb, making its bearer an overnight internet celebrity.
It all started when Casera Pizza, a well-known pizzeria based in Merida, the capital of Mexico’s Yucatan State, announced a contest for weird names, with the winner eligible to benefit from of its enticing promotions. People named Vercingetoriz, Nivea, or Bahtzibadi all made the final list, but none could hope to win against a young man named “Cero Cero Tres”, Spanish for ‘Zero Zero Three”. He won the coveted prize – two large pepperoni pizzas for just 49 pesos – and became an instant online sensation.
