Lots of people love cats, but how many would actually want to smell like one? Well, as it turns out, there’s a small army of cat-lovers out there who love the smell of cat paws. So much so that they’re willing to spend money on this Japanese hand cream that promises to lend them the irresistible whiff of feline paws.
The cream is the brainchild of Japanese online retailer Felissimo. The company claims that the unusual idea came about during a brainstorming session, when an employee suggested a cream that leaves the skin as soft and squeezable as a cat’s paw. Everyone at the meeting loved the idea, and eventually they got to talking about the smell of cats’ paws, which is apparently considered mysteriously soothing. So the company finally decided to market their cream with the same smell.