Created by Brazilian flip-flop brand Brizza, in collaboration with Pedigree and advertising agency Mirum Brazil, the world’s first unchewable flip-flops are made with the most bitter substance known to man.
Dogs’ love for chewing footwear is well documented. Pups do it to release pain as their teeth grow, other dogs do it out of boredom or some form of stress, and some just like chewing stuff. While most times we see humorous depictions of pooches ruining their owners’ shoes, the reality is that this habit puts them at risk of very serious gastrointestinal problems. Data shows that in a third of gastrointestinal surgery procedures to foreign objects from the intestines of dogs, the ingested substance is footwear rubber, mostly from flip-flops. Seeing as this can cause life-threatening problems for the poor animals., flip-flop brand Brizza decided to create the world’s first unchewable flip-flops.
