An Icelandic brewery has been getting a lot of attention because of its newest creation – a holiday beer that tastes like green peas and pickled red cabbage – which has been selling like crazy.
Ora jólabjór, the beer that has taken Iceland by storm, is brewed by RVK Brewing in a modest Rejkiavik brewery with an annual capacity of 50,000 liters. Master brewer Valgeir Valgeirsson had already made beer from unusual ingredients like seaweed or even dried fish, so when he received a call from preserved vegetable company Ora about a possible collaboration, he welcomed the challenge. Traditionally used as a side dish for smoked lamb leg and potatoes at Christmas, the preserved peas and pickled cabbage proved an excellent brewing ingredient, as the first batch of the unusual beer sold out in just six hours.
