17-year-old Brennan Agranoff started his custom sock business in middle school, with a small loan he got from his parents. He has so far sold over $1 million worth of socks online in the last four years and is now planning to get his wacky socks into retail stores as well.
Brennan came up with the idea for his custom sock company at just 13 years old. He was attending a high-school basketball game in his home town of Sherwood, Oregon, and noticed that many kids his age were wearing the same white Nike sport socks. The young entrepreneur told himself that if these plain white socks were so popular with kids, then some cool custom designs would surely be an even greater hit.
