Hajime, Japan’s most popular YouTuber, recently surprised his millions of subscribers by covering his body with the world’s blackest commercially-available paint.

Musou Black, a special type of paint developed and sold by Koyo Orient Japan, isn’t the world’s blackest paint. That title belongs to Vantablack, an incredibly black coating capable of absorbing up to 99.965% of visible light. It makes everything look like a black hole, but it is obscenely expensive and currently unavailable on the open market. Musou Black, on the other hand, absorbs a respectable 99.4% of visible light, making it the world’s second blackest paint, and it is available on Amazon for $17 per 100ml. So it was the ideal choice for someone wanting to become a walking shadow, or the blackest man on Earth.

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People are freaking out over a series of photos of people holding something censored by what looks like a photoshopped black circle. Only that’s really just an object painted with Vantablack, the world’s blackest black.

Developed by UK-based Surrey NanoSystems three years ago, Vantablack has been fascinating both scientists and artists ever since. This amazing pigment is composed of a series of microscopic vertical tubes that deflect light between them, essentially trapping it. Vantablack apparently absorbs 99.96 percent of light that hits it, making any three-dimensional object coated with it look like a black two-dimensional flat surface. So the object in these photos could literally be anything and you could never tell unless looking it from an angle that reveals its texture and depth.

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