Eating rabbits isn’t a real Easter tradition, but that hasn’t stopped Hell Pizza from adding rabbit pizza to their menu this year. And that’s not even the strange part of this story. What’s really unusual is their marketing strategy. The New Zealand based pizza chain has put up billboards completely covered with real rabbit hides. The posters read: ‘New for Easter. Rabbit Pizza. Made from Real Rabbit. Like this Billboard’.

If you find that gross, you aren’t alone. The restaurant has been receiving severe backlash from locals ever since the billboards went up at multiple locations. But the folks at Hell Pizza are totally unapologetic. They’ve defended their PR stunt on their Facebook page: “As well as being a delicious meat, and even quite cute, rabbits are unfortunately also a noted pest that is damaging to the New Zealand environment, particularly in the South Island.”

General manager Ben Cumming called rabbit meat one of the healthiest meats in the world. “Eating rabbit meat isn’t just environmentally sustainable – it’s actually helping to reduce pests,” he said. “It has a beautiful, subtle flavor and is a great match for the other ingredients on the pizza. You get chunks of the smoky rabbit flavor complimented by sweet and slightly spicy beetroot and horopito relish, then bursts of cream cheese and toasted pine nuts which linger on the taste buds afterwards. We think it’s going to go down really well.”

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Finding true love can be really hard, but a young entrepreneur is hoping the giant billboard he recently put up in the Chicago area will make things a lot easier. It cost “a few thousand dollars”, but the man says finding his significant other is worth every penny.

“…I’m Gordon! Let’s have dinner!” is the simple message displayed on a new billboard overlooking the Stevenson Expressway, near Chicago, that Gordon Engle, a 40-something successful businessman hopes will help him find love. After becoming frustrated with online dating, Gordon decided to spend some real coin on the large advertisement that directs interested women to his website, where they have to answer a short questionnaire to qualify for an outing with the bachelor.  “You’ll spend several thousand on education, a quarter-million on a house, money on a car, but what’s your most important thing?” he asked during a WGNTV interview. “Your significant other. You’re going to go cheap on that? You can drop $19.95 for Match.com or drop some real coin for a billboard.” Although the billboard has only been up for a few weeks, Gordon says he already has about 15-20 “solid” applicants, with many other women getting in touch just to wish him well, even if they are not interested in a date.

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Researchers in Peru have teamed up with an ad agency to provide a viable solution to the problem of potable water shortage in Lima, the world’s second-largest city in the world. Their  creation is a s simple as it is ingenious – a billboard that turns air humidity into drinking water.

Located northern edge of the Atacama, the driest desert in the world, the city of Lima and its surrounding villages get around 0.51 inches of precipitation per year. For a long time, the capital city has relied on drainage from the Andes mountains and runoff from melted glaciers for its potable water needs, but due to climate change, the water supply from both sources is on the decline. Out of the 8.5 million people living in Lima, 1.2 million lack running water completely and have to either draw water from wells, which is known to be polluted, or rely on unregulated private-company water trucks, which charge u to 20 time the normal price of tap water. Aware of this dire problem, Lima’s University of Engineering and Technology started looking for a way to solve the problem and, at the same time, draw the attention of applicants for 2013. Inspired by the fact that the city’s average air humidity is about 83%, due to its location along the Southern Pacific Ocean, UTEC partnered with advertising agency Mayo DraftFCB to create an eye-catching billboard that produces water out of thin air.

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Jimmy Tomczak, a young entrepreneur from Michigan, is taking the footwear world by storm, with his original line of shoes made from recycled billboards, Paper Feet.

Jimmy says he’s an outdoors guy who likes to walk barefoot as much as possible, but he always felt like he needed something to protect his soles from the hot asphalt. So, one day, he decided to create some sort of revolutionary footwear that had to be tear resistant, waterproof and light enough to make people feel like they were actually barefoot.

The first thing he tried was Tyvek, a material mostly used on FedEx envelopes, but even though it was puncture-proof and waterproof, it was way too thin for footwear. But when someone suggested he use an old billboard as tarp for his leaky roof, Mr. Tomczak knew he had found the material he was looking for. Billboards are five times as thick as shower curtains, and just light enough for his revolutionary “foot condoms”

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