Beetlejuice might have been very popular back in the 80s and 90s, but the character is hardly remembered these days. Of course, things are different for New Yorker Bruce Christensen, a loyal Beetlejuice fan. The owner of the only Beetlejuice museum in the world, run out of his rent-stabilized studio apartment on West 34th Street, 48-year old Christensen has over eighty artifacts related to the 1989 movie character.
Christensen’s obsession with all things Beetlejuice began in 1991, when he was just looking around at a KB Toys outlet on Long Island and found a Beetlejuice figurine with a removable head for just 99 cents. He bought one, but he couldn’t stop thinking about it all night. So the next day, he ran back to the store and bought as many varieties of the action figures as he could, like the Showtime Beetlejuice, Spinhead Beetlejuice, Shish Kabab Beetlejuice and Phantom Flyer. His collection started off very small and expanded as he travelled. When he went to Amsterdam he found bottles of Beetlejuice; in Hollywood he found the typewritten script and the original press kit of the movie. Over the years, friends also started gifting him Beetlejuice merchandise and memorabilia. When the 400 sq. ft. museum opened, he had only 57 artifacts, but now the collection has grown to over 80. Some of the other gems in Christensen’s collection include a VHS tape of the movie, Michael Keaton’s autograph, and a Beetlejuice comic that he purchased off EBay. And in case you’re wondering about those bottles of Beetlejuice, well, they do contain a liquid of some sort, which according to the label is five-and-a-half percent alcohol.