Hugues Derzelle, a cattle breeder from Chimay, Belgium, believes that one of the secrets to great tasting, marbled beef could be beer, so for the past few months he has been giving some of his cows four liters of dark beer every day.

Derzelle says he came up with the idea after reading that Japanese Kobe beef producers massage their cows, play them soothing music and give them beer to drink. A quick Google search reveals that this is nothing but a myth, albeit a very popular one, but that doesn’t seem to have mattered very much to the Belgian breeder. Since November, he has been treating two of his cows to four liters of local Sara de Silenrieux dark beer, in the hopes that it would improve the marbling of their meat as well as the taste.

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They say chocolate makes everything better, and apparently premium wagyu beef is no exception. For the past 10 years, the Mayura Station Farm in southern Australia has been feeding its full-blood wagyu cattle chocolate and other sweets mixed with their regular feed, and the results have been spectacular.

When Scott de Bruin, managing partner at Mayura Station, returned to his father’s farm in the Limestone coast of Australia, in 1998, he knew he wanted to do something special to make their beef stand out from that of other luxury cattle farms around the world. But he didn’t know exactly how he was going to do that, so he consulted a cattle nutrition specialist from Japan and spent two years experimenting with different feed before deciding on the final daily ration for his wagyu cows – a special mix of regular feed, chocolate, gummy bears, strawberries and cream flavored gummy snakes. Each cow eats up to 2 kilograms of ground and partially broken chocolate delivered by Cadbury’s every day.

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A German beef-selling website is offering clients the bizarre option of choosing how their favorite breed of cow gets slaughtered.

mycow.de, a beef-selling web-store owned by a company based in the northeastern German state of Mecklenburg-Western Pomerania is all about offering customers choices. They allow people to choose from various breeds of cattle, like the succulent Angus, or the delicious Galloway, and even to order steaks from specific farms they own in the German countryside. But the weirdest think is they actually let people decide how they want their cow slaughtered. That sounds kind of sick, right? Well I thought so too, but apparently the guys at mycow.de have an explanation for making this choice possible for their customers.

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