The Japanese town of Tsuruta is famous for hosting a unique annual competition – a popular game of tug of war in which bald men attach suction cups to their heads and pull in opposite directions.

The Covid-19 pandemic threw a wrench in all aspects of Japanese society, but it’s fair to say that social gatherings and events were among the most impacted. Tsuruta, a town in Japan’s Aomori Prefecture, recently held its annual “Suction Cup Tug-of-War” tournament for the first time in three years, and it was just as fun as people remembered. Thought up by the Tsuruta Hagemasu Association as a way of shedding a positive light on baldness, suction cup tug-of-war is a fun game in which two people sitting opposite from each other attach suction cups connected through a string to their heads and pull. The person whose suction cup detaches first loses.

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Bald is beautiful at ‘Otasuke’, a new restaurant in Tokyo that has recently introduced discounts for the follicly challenged. Its management seems to have a soft spot for the bald, so they’ve slashed prices for men struggling with a receding hairline. Located in the Akasaka district in central Tokyo, Otasuke has been making headlines since its grand opening earlier this month.

‘Otasuke’ roughly translates to ‘helping hands’ in the local language. A sign outside the shop declares that the business fully supports ‘hard-working fathers losing their hair’ over their stressful jobs. ‘Be bald, be proud,’ it says. According to owner Yoshiko Toyota, she came up with the idea after volunteering in the efforts to rebuild the Tsunami-struck Tohoku region. When she saw how hard-hit the area was, she wanted to find a way to support the white-collared workers who are in turn helping out in Tohoku by driving Japan’s economy.

“I was thinking of some way to help support salarymen, but without a theme the idea was lame,” she said. “Then one day I was walking downtown and kept seeing bald guys. That was it.” Baldness affects 26 percent of Japanese men, and stress is a major factor. 48-year-old Shiro Fukai, a customer at the restaurant, said: “When you first start to go bald, it’s a huge shock, no question. Japanese businessmen have it really tough. The stress accumulates, then your hair begins to fall out.”

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