Last month, 27-year-old entrepreneur Brandon Chicotsky launched a unique service called Bald Logo, turning his bald head into a billboard for businesses willing to pay him $320 per day, and walking around Austin, Texas to get as much exposure as possible.

How does the old saying go, “when life gives you lemons, make lemonade”? That’s exactly what Brandon Chicotsky did after he lost most of the hair on his head at a very young age. “Because I didn’t get to choose to be bald I thought I’d bring bald and beautiful back,” said Chicotsky, who also decided to use his head as an actual business. Last month, the young entrepreneur launched Bald Logo, and since then he’s been flooded with inquiries from businesses interested in having their logos temporarily tattooed on his or one of his coworkers’ heads, for a fee of $320 a day. Brandon and his team have perfected the tattoos to withstand any weather conditions, and will spend six hours a day walking the streets of Austin garnering attention for their clients. Bald Logo currently has three “bald angelicals” on its staff, but the ambitious businessman plans to hire more walking advertising spaces and expand to other cities.

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