Remember those bra-cup face mask memes doing the rounds on social media not too long ago? Well, a Japanese company decided to make them a reality, and they sold out almost instantly.
Getting your hands on a proper medicinal face mask in Japan is pretty hard these days, but clothing companies around the country are trying to alleviate the shortage by producing reusable cloth masks. Atsumi Fashion, an apparel manufacturer in the city of Himi, Toyama Prefecture, is one such company, only it’s going about things a bit differently. You see, Atsumi specializes in women’s underwear garments, and its management decided that applying the same design to face masks wouldn’t be such a bad idea. They were right!
