American entrepreneur Jeremiah Raber recently risked his ‘assets’ in a bid to prove the efficiency of his bullet proof groin protector. He put on the product, called Nutshellz, and volunteered to get shot at with a rifle! Lucky for him, the protector worked as intended and his family jewels came away unscathed.
Raber, CEO of Armored Nutshellz, performed the stunt in collaboration with his friend Matt Heck (the guy with the rifle), and recorded it to raise publicity for his Kickstarter crowdfunding campaign. The footage shows the 38-year-old placing the cup underneath his jeans and standing next to a tree while Heck takes aim. “We take product testing very seriously,” he later says on camera. “Don’t try this at home.” He then pulls down his jeans, and Heck pulls the trigger. Shockingly, Raber walked away from the life-threatening experiment unhurt, proving that his company does make the ‘strongest jockstrap in the world’. The video has been viewed over 90,000 times so far.
