Our senses of taste and smell are diminished at very high altitudes, and airlines apparently take this into consideration when developing their food menus, but until now, no one had tackled this issue when it came to beer. Luckily, one airline has recently announced a beer brewed specifically for consumption at 35,000 feet.
Betsy Beer, a brew formulated with the “ingredients, aroma and necessary carbonation to taste great both in the air and on the ground”, is the brainchild of Hong Kong-based airline Cathay Pacific in collaboration with McCann Worldgroup. It’s named after the company’s first ever airplane, and is produced Hong Kong Beer Co. using UK-sourced hops called ‘fuggle’, honey from Hong Kong, as well as dragon-eye fruit also known as ‘longan’.
