Airplane food isn’t exactly considered “haute cuisine”, but one budget airline is betting that people love its airplane food so much that they’d be willing to pay for it at restaurants on the ground.
AirAsia, the largest budget carrier in Asia, has announced plans to open over 100 restaurants globally within the next five years. The restaurants will be offering the same menu AirAsia sells on flights, including chicken rice, the airline’s signature Pak Nasser’s Nasi Lemak dish, pineapple fish, noodle chicken inasal with garlic rice, and onde-onde cake . The move is part of AirAsia’s plans to become a lifestyle brand, and the company hopes that its Asia dishes will make people choose it over Western competitors.