A bike shop owner in Germany attached over 100 bicycles to his shop’s façade in order to draw attention to his business.

Alreadythe owner of  one of the most popular bike shops in Atlantsberg, north-east Berlin, offering over 1,000 bicycle models from both children and adults, Christian Petersen came up with an original advertising idea to get even more exposure. Somehow, he managed to get 120 bicycles attached to the front of the shop. Now, bike lovers can spot his business from a mile away.

It’s a good thing this bike shop is in Germany, if someone did something like this in my country, those bikes would probably get stolen in one night.

Photos by REUTERS via Daylife