After a publicity campaign started by his owner and a bunch of fans, George, a Great Dane from Tucson, Arizon received the rightful title of World’s Tallest Dog.

After Gibson, a Great Dane from California and the previous holder of the Guinness World Record for tallest dog past away from bone cancer, George’s owner David Nasser tried to get his dog to be named successor. However, due to errors in paperwork and measurements, the title went to Titan, another Great Dane, from California.

But David Nasser wouldn’t let his beloved pet be deprived of what was rightfully his, and together with Giant George’s fans started a publicity campaign. Their efforts paid off, and after careful measurements it was decided 43-inch-tall George was indeed the world’s tallest dog, and not 42.25-inch Titan.

Giant George weighs 250 lbs, sleeps in his very own king-size bed and can barely fit in the back of his owner’s SUV. He even has his very own website and has become a certified celebrity.