To celebrate the release of the “New Super Mario Bros” video game for the Nintendo Wii gaming system, a makeshift Super Mario Museum popped up at the Nintendo World Store in Rockefeller Center, in New York.

Remember all that Mario every day stuff that came out throughout the years. we’re talking about Mario shampoo, Mario lunchboxes, cooking pans, paintings and even Super Mario adverts. All were showcased at the temporary Super Mario Museum, outside the Nintendo World Store, in New York City.

Thousands of fans gathered outside the establishment waiting to admire all the priceless memorabilia, compete in Super Mario video-game challenges and get their hands on a copy of the new video-game starring the popular Mario and Luigi duo.

If you haven’t had the chance to check out the Mario Museum on site, Wired offers you a set of photos revealing most of the Mario items on display: