No one actually smoked this cigarette, it was created as a statement.

A 9-meter cigarette butt was dropped in the middle of Trafalgar Square, London, at the beginning of this month as a protest against the city’s burning littering problem. Ever since smoking in indoor public places was banned, Londoners have been smoking outdoors and throwing the stubs on the streets, with no concern for the environment. The Keep Britain Tidy campaign installed the giant structure to remind people that cigarette butts litter 78% of streets in all of Great Britain.

Maybe somebody should start advertising the e-cigarette more, it would solve the littering problem and keep smokers happy.