While this particular factory is hardly a place for children to play in, you can easily get confused.

This is one of the many amusement-park-looking cement factories belonging to Zapa Company, in the Czech Republic. Thanks to the unusual ornamentation of its equipment and transportation vehicles. Zapa has managed to become not only one of the most successful companies in the country, but also one of the most popular attractions. Although I doubt any parent would let their child play in such a dangerous environment, I have to admit it’s a very original idea and, on a subconscious level, makes the company more likable.

Just follow this link to Zapa‘s home site (which is also very colorful) and take a look at the photo gallery there.