In order to warn drivers of the dangers of reckless driving, a British insurance company wrapped the most accident-prone street in Britain in 1,500 square meters of bubble wrap.

According to Confused.com, a popular insurance comparison site, the residents of Somerville Road, Worchester, are responsible for the highest number of accident claims in the entire united Kingdom. For the last 10 years, around 10 claims per years have been registered on “Accident Avenue”.

The original idea of wrapping the whole street in protective bubble wrap belongs to the people at Confused.com, who thought to themselves: “we bubble wrap all our little breakables to keep them safe and sound – so why not a whole street?”. It took eight people 12 hours to completely bubble wrap the entire Somerville Road, from houses to cars and even garden gnomes.

This was a very inspired stunt, considering bubble wrap is celebrating its 50th anniversary this week.

Photos by GETTY IMAGES via Daily Mail