Juan Camillo Rojas, a very talented artist based in Miami, created ‘Enjoy’ as part of an artistic installation created to demonstrate how ideas could represent outside their usual meanings. In the case of ‘Enjoy’, the artists sought to raise awareness to the damages of drinking soda, or enjoying soda, a slogan used by the world’s biggest soda-company.

‘Enjoy’ was created from 18,000 nails, rusted using soda. Rojas used nails to neutralize the pozitive feelings associated with the word enjoy.

via Behance Network