In one of the most impressive advertising ideas I have ever seen, Singapore-based art director and designer Chan Hwee Chong uses a single long line to create spiral recreations of famous artworks.
In an inspired advertising campaign for Faber-Castell, designer Chan Hwee Chong demonstrates his unbelievable talent by creating spiral illustrations inspired by some of the most popular masterpieces in history. Using the above mentioned company’s pens, he starts with a blank canvas, and by drawing a continuous line in a spiral he somehow manages to make detailed reproductions of the famous works of art. The level of precision and control in Chong’s creations is simply amazing, and although I watched a short video of him in action, I’m still not sure how he manages to achieve such detailed reproductions with a single line.