We are living in an era of technology when direct human interaction is becoming more and more infrequent. If it weren’t for their jobs, many people wouldn’t even interact with others every day, relying solely on social networks, email, and text messaging services. But human interaction is not only about communicating messages; it is also about exploring our emotional nature, the importance of which is often forgotten.
According to numerous studies, physical contact is crucial to promote attachment between mother and infant but also to ensure the baby’s healthy physical, emotional and intellectual development. Adults also need physical contact to maintain their mental and emotional health which contribute to their overall happiness. It comes as no surprise that people like Jacqueline Samuel have found a way to service those in need of a cuddle or snuggle and make a living out of it. Travis Sigley is the father of professional cuddling. He studied psychology at the California Institute of Integral Studies and believes that through physical touch, people can learn to overcome the anxiety and fear that often accompanies social situations. Through cuddling, Sigley hopes to teach people to relax and gain trust in themselves as well as in others.